Wholesalers Ecommerce – artigasgruffat.com

Connecting Individual Users with Wholesalers Through Ecommerce

Aglu connects individual consumers with wholesale suppliers, a traditionally exclusive market. I developed a landing page to validate its potential in Buenos Aires, handling the launch strategy, design in Figma and WordPress, and implementing tracking tools like Google Analytics and Tag Manager. User testing refined the design, and I created social media templates to synchronize with Facebook and Instagram for increased visibility.

At a Glance

ECOMMERCE WHOLESALE LANDING PAGE WORDPRESS ANALYTICS MVP

Problem Statement

Before launching Aglu, several key challenges were identified. The main objective was to verify whether there was a market of individual consumers interested in buying directly from wholesalers, which involved addressing the following points:

Validate whether there was a real interest in Buenos Aires for this platform.
Optimize the design and functionality of the landing page to capture the user’s attention.
Measure key interactions on the page, such as visitors who did not complete the form, to launch remarketing campaigns and optimize conversions.

Our Approach

To address these challenges, the following strategy was adopted:

Development of a landing page designed to capture user attention and drive conversions (form submissions).
Implementation of Google Analytics, Google Ads, and Tag Manager to accurately measure user interactions and generate data for future marketing campaigns.
User testing to refine the interface and ensure a smooth, intuitive user flow.
Social media synchronization (Facebook and Instagram) with the landing page to maximize the project’s reach across different platforms and attract traffic.
Creation of visual templates for social media ads, maintaining brand consistency.

Outcomes

1. Validated Landing Page for Market Testing

Reflecting the creation and optimization of the landing page to test user interest and gather insights.

2. Data-Driven Insights with Analytics and Tag Manager

Highlighting the use of tracking tools to monitor user interactions and refine marketing strategies.

3. Integrated Social Media Strategy for Multichannel Reach

Emphasizing the synchronization of the landing page with Facebook and Instagram to boost visibility and traffic.

Enhanced User Experience

The Aglu landing page’s design was significantly improved based on user testing, which helped fine-tune key details like navigation flow and content clarity. The screen layout was optimized to maximize user focus on the contact form and service benefits. Additionally, the implementation of a cohesive, minimalist design system provided a clearer and more visually appealing experience.

Achievements

Aglu not only successfully validated its market potential, but also laid the foundation for future platform expansion by proving that there is demand for wholesale products among individual consumers in Buenos Aires. The remarketing strategies based on the collected data will continue to optimize conversion in future campaigns. This project highlighted the importance of a well-founded modern UX/UI design to maximize both user satisfaction and return on investment.

Significant Benefits of the Project

+30%

interaction with the contact form

12%

Initial conversion rate driven  by Google Ads campaigns

8% lower

Initial conversion rate driven  by Google Ads campaigns